Facebook For Business
I admit that I have been skeptical about the true value of Facebook to marketers. While the free ride for businesses may be over, Facebook has improved their system to make advertising on the platform a marketer’s dream.
Facebook Marketing for Business
Facebook offers one of the greatest opportunities for your business to reach a lot of people. More importantly, it provides the capability to specifically target certain types of people (demographically) segmented by their interests (Personas).
Wow! We actually get to apply what we learned about target marketing. Yet, it’s a understatement to say Facebook is a difficult platform to master. This is because business marketing on Facebook is a moving target. However, if you adapt, are willing to commit advertising dollars and put in the content creation effort, Facebook can provide big rewards. Continue reading