Platform Preparation for a Content Marketing Campaign


Social Media Platform Preparation

Website

To begin a serious Content Marketing effort, your website MUST provide a easy way for you to add and update content. The term "Content Management Systems" has been coined to describe software that provides a user friendly dashboard to add and delete content. We recommend the WordPress system which is the most popular CMS on the web. Here are some of the reasons we recommend WordPress to power your website:

Facebook

Facebook provides the opportunity to create business "fan" pages. These pages are different than your personal pages. Business fan pages provide a large header area where you can load a nice background image and an area for you to load your logo. There is also an area beneath the header image where you have a few areas for access your photo galleries. Additionally, they provide a number of widgets and tools to promote your Facebook page. Here is what is involved with Facebook:

Twitter

Twitter will generate traffic to your website if you put effort into it. Twitter is arguably the hottest social network. With their successful stock offering they now have the money to keep their network top of mind. Twitter is basically a hosted, mini-blog that only allows 140 characters per post. These mini-posts on Twitter are called "Tweets" and allow you to include a web link to online content. There are a few areas to build out your Twitter business page.

Google +

Google + is the least popular social network, but that does not tell the whole story. Earlier on this page, we discussed “author authority.” This happens because your website will be programmed to include a link to your Google + page. This is how Google + cross references your web article with your personal authorship. This makes creating your Google + page mandatory with any content marketing campaign.

Pinterest

Pinterest is an online photo gallery where you can display your images. People click on your image and land on your website. They say 72% of Pinterest users are female. Pinterest has made it very easy to “pin” images. Now that you have your posting platforms set up we move on to:
Step 3
Blogging



by George Oberle